Venus Williams, 4 time Wimbeldon winner, 2 time Olympic Gold Medalist, and owner of 36 WTA Tour Titles (6 of which are Grand Slams) is adding another number to her career: EleVen.

The accomplished tennis star launched her new clothing line – EleVen – today at a Steve and Barry’s press conference in New York City. According to Williams, the line combines her styles on and off the court and she hopes to attract women of all ages, interests, and tastes.

“Anyone who wants to be active, anyone who wants to look good, anyone who likes fashion, who likes style would be attracted to EleVen,” said Williams.

Consisting of a variety of outerwear, jewelry, and sneakers, the line’s manifesto “Be #1. Feel Like an EleVen” is emphasized by the overall theme of confidence, self-esteem, femininity, and power.

The 27-year-old athlete will join the ranks of television actresses Sarah Jessica Parker (Bitten) and Amanda Bynes (dear) , as well as basketball star Big Ben Wallace (BB) in the exclusively marketed Steve and Barry’s celebrity designed apparel.

Steve and Barry’s retail stores have become famous for their mission of “stripping away the gloss and giving consumers something real” by capping the prices of their merchandise at $20. The lure of affordably priced apparel, accessories, and footwear have proved hard to resist.

Venus Williams is scheduled to continue her EleVen promotion tour throughout the country with 12 more stops, next stop: Chicago, Illinois.